New Vision was created in 1995 by the Boreyko family, with the president and CEO being BK Boreyko. Their goal was to achieve a mission: enrich the quality of every family's lives by waging a war on debt and disease, which can destroy the well-being of many people. The company is based in Arizona and currently achieves more than a billion dollars in total retail sales annually.

BK Boreyko literally grew up in the network marketing industry, with his parents becoming successful Executive Diamonds in the Amway business years ago. Eventually they sold their networking business after 17 years, and started as distributors in Matol Botanical. They became successful with this business also, while BK went back into corporate America for 5 years, learning that he really didn't want to do that type of work his whole life. He started working with his parents and sisters in Matol, and he became successful as a distributor. When that company folded after a few years, the family decided that they needed to start a separate business of their own and take their loyal distributor network with them. Thus, New Vision came about! Their mission was to enrich the quality of families' lives both physically and financially. Within a short time they created a great deal of success, and Success Magazine wrote an article about them.

New Vision started with just 7 products and now has over 60 in their line including nutrition, personal care, weight loss, and aromatherapy products. They currently operate in the U.S., Canada, Japan, Australia, New Zealand, UK, Singapore, and Malaysia. As a company, they are also a strong financial contributor to worthy causes such as Habitat for Humanity and the Rainforest Foundation., among others.

The company has come under the scrutiny of the FTC recently for making unsubstantiated claims regarding some of its dietary supplements. One of their products claimed to have therapeutic effects on patients suffering from ADD, or Attention Deficit Disorder. The FTC tends to frown on such statements, and New Vision settled with them to bar respondents from making any such claims that they cannot prove by testing. Furthermore, they have to abide by the many rules and regulations that the FTC in all their "wisdom and judgment" sees fit to administer.

For these reasons the integrity and reputation of New Vision may have been compromised somewhat, and a new distributor will have to overcome criticism and objections of this nature. There are people who currently make good money with this business, but the company does use a traditional network marketing method with meetings, prospecting, phone calls, and further almost mandatory advanced training, and if you decide to give this business a try you WILL experience lots of disappointment, frustration, and rejection along the way. This is almost a guarantee with traditional network marketing, and most people are unprepared for the rigors involved and eventually drop out. There really IS a much better way…

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